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Event Details
ONLINE REGISTRATION IS CLOSED, BUT SEATS ARE STILL AVAILABLE ON-SITE THURSDAY, OCTOBER 20TH
AT DILWORTH NEIGHBORHOOD GRILLE, 5:30 PM.
EVENT PARKING AVAILABLE AT WRAY WARD, ON THE CORNER OF MCDOWELL AND BAXTER
Changing Behavior: Three Things Green Marketing Gets Wrong
(and how to get it right)
Nearly 70% of the American population is searching for greener products, but far fewer are actually buying. Why? What's causing the disconnect between interest and action?
Suzanne Shelton of Shelton Group, one of the country's only ad agencies exclusively focused in the sustainability space, will share insights from her firm's ongoing studies of American's green behaviors and attitudes, connecting the dots to social science and behavior change and sharing examples of what works (and what doesn't) to move Americans to greener actions.
Thursday, October 20, 2011
5:30pm-8:00pm*, Dilworth Neighborhood Grille, 911 E Morehead St., Charlotte.
Registration includes presentation, networking and dinner, along with one complimentary glass of beer/wine and a cash bar.
Online registration: $20 AMA professional members, $35 non-members, $27 affiliate members, $20 students.
On-site registration $35.00
*Registration, networking, and dinner start at 5:30. Presentation begins at 6:30 pm.
Presenter - Suzanne Shelton
Drawing on her extensive knowledge of the sustainability space, Suzanne provides clients with unparalleled strategic insights from a bird’s-eye view. She is personally responsible for the vision and management of the company, while supporting the Shelton team in its pursuit of creative and brand excellence. Her personal motivation transformed Shelton Group from a one-woman start-up to a nationally known creative agency, and today she is one of the most sought-after speakers in the world of sustainability and energy efficiency marketing. Suzanne’s vision continues to shape an exciting and impactful future as we bring sustainability to the masses. View the Shelton Group's portfolio here.
When & Where
Dilworth Neighborhood Grille
911 E Morehead Street
Charlotte,
NC 28204
Thursday, October 20, 2011 from 5:30 PM to 8:00 PM (ET)
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Hosted By
Charlotte AMA
The Charlotte chapter of the American Marketing Association (CAMA) is one of the largest professional organizations in the Queen City, offering networking opportunities and educational programs that address today’s marketing trends. Join our mailing list at www.CharlotteAMA.com.
